PGA and Champions Tour players have become more vocal about using CBD to treat their ailments since the compound was removed from banned substances list in 2018. /PRNewswire/ — Kadenwood, LLC, a leading consumer seed-to-shelf CBD company dedicated to fostering trust and transparency in the mainstream wellness category,… CBD oil usage is growing among PGA Tour members as golfers continue to seek ways that allow them to continue competing at a high level.
Golfers Embrace CBD, Even as Its Gentility Is Questioned
PGA and Champions Tour players have become more vocal about using CBD to treat their ailments since the compound was removed from banned substances list in 2018.
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Billy Horschel, the 2014 FedEx Cup champion and an investor in a CBD company, thinks the stigma over using the compound is changing. “That weed-smoking image that is out there just because people haven’t had the correct information is being torn down,” he said. Credit. Sam Greenwood/Getty Images
Billy Horschel went six months without a top-eight finish last year before he found a remedy for his ailing golf game from a surprising source: the hemp plant. Horschel, a five-time PGA Tour winner, began using cannabidiol, or CBD, products shortly after he missed the cut at the British Open in July. He had four top-eight finishes in the next four months and was playing some of the most consistent golf of his career before the season was suspended in March because of the coronavirus pandemic.
Horschel, the 2014 FedEx Cup champion, is convinced that the CBD-infused topical creams and powders produced by the company Beam have contributed to his return to top form by increasing his quality of sleep and decreasing inflammation in his knees and ankles. So bullish is Horschel on the products, he recently became an investor in Beam.
He is the latest in a growing group of tour members, including Bubba Watson, a two-time Masters champion, and Scott McCarron, the reigning Schwab Cup winner on the Champions Tour, who are paid endorsers for CBD products. Their advocacy would appear to signal a growing acceptance of CBD use in the conservative world of professional golf, which has been slow to distinguish between recreational and medicinal use of marijuana-derived products. The chemical compound, which is used to treat a variety of ailments from pain and inflammation to anxiety and seizure disorders, has been legal for golfers to use since the World Anti-Doping Agency removed CBD from its list of banned substances in 2018.
But allowing its use is not the same as endorsing it. Tour officials last year warned players that they risked failing a drug test if they used CBD products, because they are subjected to limited government regulation and may contain THC, the psychoactive compound of cannabis that is prohibited. The tour’s antidoping policy lists cannabis with drugs of abuse like cocaine, and so Horschel initially shied away from CBD products for fear of failing a drug test and gaining a reputation as a stoner, besmirching the tour’s refined image.
“There’s still not enough correct information out there,” Horschel said in a recent interview, “but that weed-smoking image that is out there just because people haven’t had the correct information is being torn down.”
In the past year, two players, Robert Garrigus and Matt Every, have served 12-week suspensions after failing tournament-week drug tests for THC. They both said they had been prescribed marijuana for medical purposes in states where it is legal, their impassioned defenses driving home the general perception in the men’s game that nothing, not even a performance-enhancing drug violation, splinters the tour’s genteel veneer more than a failed test for a so-called drug of abuse, even if the drug is obtained legally.
Garrigus was particularly vocal about the tour’s drug policy, which allows players to apply for therapeutic-use exemptions for prescribed painkillers but seldom approves exemptions for marijuana.
“The fact that it is socially unacceptable for cannabis and CBD right now blows my mind,” Garrigus said. “It’s OK to take OxyContin and black out and run into a bunch of people, but you can’t take CBD and THC without someone looking at you funny. It makes no sense.”
McCarron said he first heard about CBD from his wife, Jenny, a competitive triathlete, who read about its use among athletes in her sport. “The PGA Tour does not want to own it so much,” McCarron said. “They say, ‘Well, it’s just a fad.’ But this stuff works.”
Andy Levinson, who oversees the tour’s antidoping program, which is conducted during tournament weeks, cited the lack of regulation of CBD products as a concern. He pointed last year to a 2017 study conducted by the American Medical Association that found THC in more than a fifth of the CBD products being sold online that it tested.
“There is no guarantee that what is on the label is what is contained in the product,” he said.
Levinson’s warning gave Horschel pause, which is why he chose a company, he said, that subjects its products to three independent tests to make sure they are THC-free.
Horschel said he had been drug-tested twice in tournament weeks since he started using the product. He said he was more concerned that the Claritin-D tablets he takes for his allergies would trigger a positive test than his CBD use.
Scott McCarron, the reigning Schwab Cup winner on the Champions Tour, is a paid endorser for CBD products. Credit. Stacy Revere/Getty Images
For players who traverse time zones regularly and routinely finish rounds at dinnertime on one day and then tee off early the next morning, subpar sleep is virtually an occupational hazard. Horschel said that when he had an afternoon tee time, followed the next day by an early-morning round, he might get only four hours of sleep because he would have so much adrenaline in his system after his late finish.
“It would take me so long to calm down and to sort of shut my brain down,” Horschel said. Beam’s sleep product “has been a massive help for that,” he added.
The way McCarron sees it, the players are better off taking CBD products than a prescription drug. “Ambien, Xanax, any of those drugs are so bad for you,” McCarron said after last season’s season finale on the Champions Tour, where the players are more open about their CBD use, their chronic aches and pains caused by decades of wear and tear on their bodies perhaps emboldening them to speak. Referring to CBD, McCarron continued: “Why not promote it? I wish the tour would be a little more behind it.”
A CBD company, CV Sciences Inc., was an official sponsor of the tour stop in San Diego in January, and the products have gained plenty of unofficial exposure. When Phil Mickelson, a five-time major champion, began chewing gum during competitive rounds last year, he set off widespread rumors that he was chewing CBD gum, a position that McCarron maintains. “Tiger? Yeah, he’s chewing it,” McCarron said. “Phil? He’s chewing it.”
The speculation intensified during the second round of last year’s Masters when Mickelson was caught on TV squirting a liquid into his mouth using an eye dropper while waiting to hit a shot. Tiger Woods chewed gum all week on his way to the title, explaining afterward that it helped curb his appetite. If CBD gum was what Woods was chewing — he declined to say — he had ample reason for not wanting to unnecessarily confuse the public, which might recall that when Woods was arrested on a D.U.I. charge in 2017, he had THC in his system.
Mickelson, who won his 44th tour title last year at age 48, said the gum he had been chewing was infused with caffeine, not CBD. “The rumors that I am involved in any capacity with CBD is not true,” he said in a text message. “It’s something I’ve looked into. I did try it, but I’m not using it now.”
Before the season was suspended, Horschel had an ankle tendon injury that he treated with a CBD-infused cream, which allowed him to play on without pain. “It allows you to recover better and get over aches in a more natural way,” he said.
There is only one treatment for aches and pains that’s better, Horschel said, and that’s the one that has been forced on all the players during the past two months: rest.
Pro Golfer Rickie Fowler Announced as Newest Ambassador for Kadenwood, LLC, Consumer Seed-To-Shelf CBD Company
NEWPORT BEACH, Calif. , June 10, 2020 /PRNewswire/ — Kadenwood, LLC, a leading consumer seed-to-shelf CBD company dedicated to fostering trust and transparency in the mainstream wellness category, announced today the addition of PGA Tour Pro Golfer Rickie Fowler as it’s newest brand ambassador. Fowler will be featured in the promotional campaign for its brand of performance-based CBD personal care products, LEVEL SELECT ™ , which helps users maintain a healthy and active lifestyle, from smaller everyday activities to physical exercise, competitive sports and more.
Pro Golfer Rickie Fowler Announced as Newest Ambassador for Kadenwood, LLC, Consumer Seed-To-Shelf CBD Company
Developed to meet the needs of each consumer, LEVEL SELECT ™ CBD Sports Creams, Roll-Ons, and Oil Drops feature a proprietary blend of Broad Spectrum CBD and are available in three levels of intensity, allowing users to select a potency to match their needs. All LEVEL SELECT ™ products contain the purest form of CBD oil, without any THC, created through Kadenwood’s unique vertically-integrated seed-to-shelf production technologies.
“As an athlete, I’m constantly looking for ways to improve my performance and LEVEL SELECT ™ CBD has been an instant game-changer for me,” said Fowler. “What sets the brand apart for me is not only its effectiveness, but its strong commitment to quality. I take comfort knowing that former U.S. Surgeon General Richard Carmona is involved with the company, advising the brand. LEVEL SELECT ™ truly makes it easy for consumers to discover the benefits of CBD, with a variety of products and potencies. So, whether I’m on my feet all day at a tournament, sore from a workout, or just recovering from a day of travel, I can find just the right product to help me recover.”
The addition of Fowler expands Kadenwood’s roster of professional athletes, which includes Heisman Trophy winner and former NFL quarterback Carson Palmer , MLB legend and former LA Dodger Steve Garvey, and gold medalist and basketball hall of famer Ann Meyers Drysdale . He joins them in an ongoing advertising campaign, running nationally across broadcast and digital platforms, highlighting the performance-driven qualities of LEVEL SELECT ™ .
“Rickie has made a tremendous impact on the world of professional golf and the broader golfing community,” said Erick Dickens , CEO and Co-Founder of Kadenwood. “Rickie is the perfect partner for our brand and a great addition to our team of exceptional athletes who exemplify the versatility of our products. We look forward to seeing the LEVEL SELECT ™ logo out on the course with Rickie as he champions the message of quality, performance-based CBD both on tour and in our national advertising campaigns.”
Rickie Fowler is routinely one of the top ranked golfers in the world (currently 17 th ). The five-time PGA Tour winner and four-time Ryder Cup team member has quickly become a young veteran in the conservative sport that’s currently seeing a swift adoption of CBD. Since being cleared for use by professional players in 2018, CBD has grown in prominence among the golfing community, with tour members increasingly seeking out CBD products to help treat ailments like inflammation and muscle soreness from years of wear and tear on their bodies.
Designed to lead the way for high-quality personal care CBD products, LEVEL SELECT™ has become a breakthrough player in the market, offering consumers an innovative way to experience Kadenwood’s proprietary CBD, which is developed to the highest standards across quality and potency.
LEVEL SELECT ™ is available at LevelSelectCBD.com.
CBD is a non-intoxicating cannabinoid found in cannabis. After tetrahydrocannabinol (THC), cannabidiol (CBD) is the second most abundant cannabinoid in the plant and is known to have many therapeutic benefits, including anti-inflammatory, analgesic, anti-anxiety and seizure-suppressive properties.
About Kadenwood, LLC
Founded in 2019, Kadenwood is a privately-held consumer products lifestyle company relentlessly focused on shaping CBD into a trusted and safe mainstream wellness category. To drive this mission, Kadenwood is backed by decades of CPG marketing and category innovation expertise and industry-leading, vertically-integrated CBD farming to ensure quality CBD oil from seed-to-shelf that contains no THC. In Fall 2019, Kadenwood launched its first branded products under LEVEL SELECT ™ in personal care.
CBD oil gaining traction with professional golfers
Golf may not be judged to be as physically grueling as other sports, but it still can take a toll on the athlete. In a bid to find ways to remain mentally and physically fresh, golfers are seeking the help of cannabidiol oil.
As more athletes seek ways to handle pain and gain an edge, leagues and governing bodies will be pushed to make decisions on CBD oil. Pro golfers are the latest to turn to CBD.
Through its rise in popularity on the PGA Tour Champions (the senior tour), CBD oil has slowly gained acceptance across the PGA Tours even though officials remain cautious due to where it derives from.
“There is no guarantee that what is on the label is actually contained in the product,” said Andy Levinson , the PGA Tour senior vice president of tournament administration to ESPN.
CBD oil is derived from marijuana plants. Studies and anecdotal evidence suggest CBD oil usage reduces anxiety, inflammation, sleeplessness and chronic pain. CBD oil chemicals interact with the receptors for both the brain and the immune system, according to Healthline.com . The cells react to chemical signals, which lead to painkilling and anti-inflammatory effects to assist with pain-management.
Tetrahydrocannabinol, according to Healthline.com , has the same medical benefits as CBD. However, THC is the main psychoactive component in marijuana; it causes the high people experience when using the drug. While both compounds interact with a body’s endocannabinoid system, CBD can be used by athletes and is legal all over the world. THC is banned by the World-Anti Doping Agency , whose standards the PGA Tour enforces.
However, the uncertainty on the part of PGA officials arises from the FDA’s inability to regulate CBD products, leaving athletes unsure of what they are ingesting.
“Everybody (on the Tour) was taking a wait-and-see approach,” Scott McCarron, the No.1-ranked player on senior tour, told ESPN. “They (golfers) want to make sure it is legal and there is nothing in it.”
In 2018, WADA listed CBD as an exception among cannabinoids on its List of Prohibited Substances and Methods , while marijuana and THC remain prohibited. The decision opened the door for CBD to be considered as an alternative for athletes.
PGA Tour golfers are held accountable by the PGA Tour’s anti-doping policies. According to Golfworld.com , cannabinoids such as marijuana and hashish are prohibited. PGA Tour pro Robert Garrigus returned from a three-month suspension, which he attributed in March to marijuana.
McCarron did his research before taking CBD oil to help him sleep at night. That was more than two years ago when he was at risk of being sanctioned, and he is among those on the PGA Champions Tour who use CBD oil. He still stresses the importance of being educated on what is going into your body and on the risks of being negligent.
“If you’re on the PGA Tour, you better do your homework and make sure there’s nothing in it that can give you a positive test,” McCarron told ESPN in July 2019.
In the past two years, CBD companies and touring pros have formed business relationships. Functional Remedies EndoSport has more than 50 players on the tours who are using their products. At first, players were hesitant, concerned with testing positive for THC, but the company overcame those concerns.
“It is also a natural product, so then word of mouth, it really took off,” Steve Patterson, the director of sales at Functional Remedies EndoSport, said to ESPN. “That’s where the popularity and acceptance came in.”
Two-time Masters winner Bubba Watson is another big advocate of CBD oil. Watson was looking for a way to treat inflammation and enhance sleep.
“It’s all about safety,” Watson said in an interview with Forbes. “I’ve got to have safety; I’ve got to (take) drug tests. I’ve got to do all of these things and to protect myself and to play competitive golf.”
Watson announced in May 2019 a partnership with the CBD oil company cbdMD, The multi-year deal calls for its brand to be visible on his headwear.
“cbdMD is the safest on the market, and I am proud to partner with them to help millions feel better,” Watson said.
Retired NFL players Steve Smith Sr. and Jonathan Stewart also recently partnered with the firm. “After the constant contact and injuries my body endured throughout my career in the NFL, cbdMD has been able to help me live a better quality of life during retirement,” Stewart said in a press release.
Golfers are prepared to keep pushing the narrative of the positive impact that CBD oil has on their sport in hopes of eliminating its misconception.
“When you find out what’s really in it, what isn’t in it, that it’s natural and that the levels of THC are so minute, I think it’s going to continue to take off,” McCarron said.
Corey Kirk is a masters sports journalism student at Arizona State University
Editor’s note: For the coming 2019-2020 academic year, the Global Sport Institute’s research theme will be “Sport and the body.” The Institute will conduct and fund research and host events that will explore a myriad of topics related to the body.